The Internet is slowly transforming the world as a media form in itself. It’s the highway that serves up video news, print media that can be read online, streaming radio, blogs, advertising, music, and TV. More and more Americans are relying on internet based news sources instead of the traditional print and broadcast media.

Americans still visit traditional media outlets online such as NBC and CNN. But increasingly they're turning to unique online news sources such as weblogs. Websites can provide text, audio, and video information. All of the ways traditional media are transmitted. The web also allows for a more interactive approach by allowing people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts, and RSS feeds.

The explosion of accessibility to various media outlets via the internet and mobile devices has enabled an unparalleled opportunity to customize ones news sources.