Media in all it’s forms is one of the most ubiquitous things we interact with.  Not a day goes by in this modern society that we aren’t impacted in a major way by some form of media.  I’ll discuss print media, broadcast media, radio, and the  internet.

The oldest form of human communication is the spoken word.  The advent of printing made it possible to transfer the spoken word to print.  This is seen in the form of newspapers, magazines, journals, newsletters, ads, brochures and other printed material. Collectively, these are known as print media. Although readership of various formats has dropped in the last few decades, many people in America and all over the world still read a newspaper every day or a newsmagazine on a routine basis. Because it’s still relevant, its influence is still significant.

Some studies reveal that the readers of print media tend to have certain characteristics.  Regular readers of print media tend to be more likely to be politically active and reasonably informed. I think this is because reading requires active attention and those that take the time to read daily periodicals are more likely to keep up with current events.  The print media is responsible for more reporting than other news sources.